Strap in for a bumpy ride. Business and Strategy
24 Jan 2018, Wednesday

Workshops, best practice showcases and strategic thinking sessions will arm you with the power to create strategies that are innovative, engaging, measurable – and saleable.
09:30 – 10:00
The question of ethics.
Francis Ingham, director general, PRCA
10:00 – 12:00
Creative leadership.
Gabriela Lungu, founder, WINGS Creative Lab
12:00 – 13:00
Take a seat next to the CEO.
Building effective internal communications strategy and transparency.
Robin Grainger, director of connected communications, Ruder Finn UK
13:00 - 14:00
Lunch Break
14:00 – 16:00
How to build effective external communications strategies.
Stephen Waddington, chief engagement officer, Ketchum
16:00 – 16:45
Scaling a PR team through data.
Aidan McLaughlin, director of international communications,
16:45 – 18:00
Effective targeting.
How to convince your target audience of your messaging.
Chris Benton, business psychology coach
Preliminary agenda, subject to change