Build the vessel. Measurement Matrix
23 Jan 2018, Tuesday

We will take measurement beyond metrics, evaluating the tools available to communicators and showcasing how to apply them to individual challenges, improving planning and decision making in the process.
09:30 – 10:00
Measurement and results evaluation.
Key instruments, metrics and analysis.
Richard Bagnall, chairman, AMEC
10:00 – 11:00
Measurement beyond metrics.
Purchase funnel tracking.
How to turn sponsorship into leads.
Aldo Del Bo', head of global partnerships, Kaspersky
Interactive showcase
11:00 – 13:00
Data, creativity and measurement.
Ben Bale, content experience director, Drum
13:00 – 14:00
Lunch Break
14:00 – 14:45
Metrics-based strategy.
How to choose the tools and define the metrics that will work for digital campaigns and strategies.
Christophe Ginisty, founder, AGOREP
Interactive showcase
14:45 – 16:45
Build your own measurement matrix.
Richard Bagnall, chairman, AMEC
Practical exercise
16:45 – 18:00
Peer-to-peer feedback session and networking.
Preliminary agenda, subject to change