We will take measurement beyond metrics, evaluating the tools available to communicators and showcasing how to apply them to individual challenges, improving planning and decision making in the process.
09:30 – 10:00
Measurement and results evaluation. Key instruments, metrics and analysis.
Richard Bagnall, chairman, AMEC
10:00 – 11:00
Measurement beyond metrics. Purchase funnel tracking. How to turn sponsorship into leads.
Aldo Del Bo', head of global partnerships, Kaspersky
11:00 – 13:00
Data, creativity and measurement.
Ben Bale, content experience director, Drum
13:00 – 14:00
14:00 – 14:45
Metrics-based strategy. How to choose the tools and define the metrics that will work for digital campaigns and strategies.