Communicators Accelerator
Two intensive days to transform leading PR and marketing professionals into communications and startup leaders of the future.
A unique expert-led accelerator programme for outstanding PR and marketing management professionals.
San Francisco
6-7, Feb 2019
FCA is coming to SF
We're a group of global communications experts bringing our internationally recognised program to SF, to explore PR and communications beyond Silicon Valley.
We offer international expertise to fast-growing businesses and communications professionals aiming for a senior role.

FCA addresses these three critical topics:
International Expansion
Business and Leadership
Personal and Professional Development
Our award-winning, flagship five-day program in London, UK was attended by rising stars from the global communications and startup industry. Led by top internationally renowned speakers and mentors, the program was given a certificate of excellence at the EMEA Sabre awards.
Future Communicators 2018
Who can apply
Mid-level PR and marketing managers with 5-7 years experience who are aiming for a senior role
CEOs and managers of startups
What you will get
FCA is unique in its approach of streamlining and condensing training and mentorship in the vital skills communications professionals need to become leaders of the future.

In a fast-paced, booming business market there is no time for communications professionals to learn new skills and be supported to develop a global career. Our intensive approach brings the best in the field to you, to help you grow your business and develop yourself as a practitioner.
FCA delegates will be supported by a bespoke international network in a boutique, immersive and interactive environment to:
Create effective international strategies
Boost content creation and storytelling skills
Understand global trends in communications
Inspire with creative leadership techniques
Work through individual challenges with best in class mentorship
Master leadership skills
Create a personal development and business plan ready to be implemented straight away
Join a unique international network of practitioners
Refuel your thinking, start your rocket and watch your career soar!
Become a Future Communicator - today.
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Day 1
..9.00 – 10.00 Global Trends overview
10.00 – 11.00 The profile of future communicators
11.00 – 11.15 Coffee break
11.15 – 12.15 Creating international strategies (workshop)
12.15 – 13.00 Lunch
13.00 – 14.00 Global media landscape masterclass
14.00 – 16.00 Pitching, presentation and public speaking workshop
16.30 – 17.00 Self reflection
Networking, drinks
Day 2
..9.00 – 10.00 How to win over the leadership team
10.00 – 11.00 The Measurement Matrix (workshop)
11.00 – 11.15 Coffee break
11.15 – 12.15 Creating quality tech content
12.15 – 13.00 Lunch
13.00 – 14.00 Creative leadership session
14.00 – 15.00 Beyond traditional PR
15.00 - 15.15 Coffee break
15.15 – 16.30 Mentorship sessions with key international experts
16.30 – 17.30 Building your personal and business development plan
Participation fee
Apply now
Our team
The Future Communicators Accelerator Programme is brought to you by a team of diverse and vastly experienced global communications, media and marketing experts. Our combined expertise spans leadership of internationally renowned consultancies and global-name brands across all sectors and disciplines. We have organised and judged some of the industry's most prestigious awards ceremonies and advised and mentored individuals and brands from household names such as Google, Shell International and Uber to cutting-edge startups.

Our mission is to further the communications industry by linking professionals from around the world, upgrading and empowering them with the latest industry knowledge and techniques, sending their careers into the stars.
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Stephen Waddington
Chief Engagement Officer at Ketchum
Stephen helping clients and colleagues to do the best job possible engaging with the public. He is responsible for driving the integration of digital capabilities in client engagements across the agency's international network. He is Visiting Professor in Practice at Newcastle University supporting students through teaching and mentoring. Stephen is the author of numerous books on public relations and an award winning blog. He is a Chartered Practitioner, a Fellow and Past President of the CIPR, a Fellow of the PRCA, and member of the Court of the City of London Public Relations Company.
Paul Holmes
Founder & Chair of The Holmes Group
Paul Holmes, founder and chair of The Holmes Group, has been writing about public relations for more than 25 years. Paul began his career in local newspapers in the north of England and also worked for a newspaper group in South London before joining PR Week as news editor in 1985.

In 1987 he moved to New York to launch the short-lived US edition of that publication, and after that project came to an inglorious end worked with Adweek and Adweek's Marketing Week for a year.

In 1989, he launched his own company, initially publishing Inside PR, and later Reputation Management magazine, both focused on providing analysis of critical trends and issues in the public relations industry. He created the annual Public Relations Agency Report Card, which included profiles of the leading PR firms in the US, and the Creativity in Public Relations Awards, which grew to become that largest in North America.

Early in 2000, Holmes launched The Holmes Group, which provides knowledge and insight to public relations professionals across a variety of platforms, including a website, an e-newsletter, events, printed reports, research and consulting assignments, and the SABRE Awards competition. The group's flagship title, The Holmes Report, covers the public relations business in the Americas, EMEA (Europe, the Middle East and Africa) and the Asia-Pacific region. In 2011, Paul was inducted into the ICCO Hall of Fame.
Andrew Canter
Global CEO of the BCMA
Andrew has more than 25 years experience in marketing communications and is a leading branded content practitioner. He is currently global CEO of the BCMA, where he is responsible for spearheading the development of the organisation, launching BCMA Chapters and forming affiliate partnerships across the world. He has been instrumental in developing the BCMA's proprietary content monitor evaluation system. He is also chief content officer at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund including financing movies, TV formats and digital content.

Aidan McLaughlin
Director of International Communications at Indeed.com
Aidan is director of international communications at Indeed.com and leads a team responsible for the strategy, execution and measurement of integrated communications campaigns in APAC, South America and EMEA. With more 15 years combined agency and in-house experience, Aidan brings a global PR perspective with intimate knowledge of the needs of the client and how to win as an agency.

Gabriela Lungu
WINGS Creative Leadership Lab's founder
Gabriela Lungu, WINGS Creative Leadership Lab's founder, has been a senior creative executive for 13 years and has 20 years experience working for top firms in advertising, PR and social. She is a multi award-winning creative director, and a successful creative entrepreneur. Gabriela is a regular judge of A-list creative competitions, and an accomplished keynote speaker at industry events.
Robin Grainger
Director of Connected Communications at Ruder Finn UK
Robin Grainger is director of connected communications at Ruder Finn UK. Former International Director at Brands2Life, where he develops communications strategies at the intersection of tech, digital and healthcare. Robin works for clients including Novartis, QuintilesIMS, UCB Pharma and Fiserv.

Previously international director at UK tech shop Brands2Life, Robin has more than 17 years experience working with startups and industry leaders at the cutting edge of technology.

Richard Bagnall
CEO, Prime Research UK. Chairman of AMEC
Richard is chairman of AMEC, a member of the Cabinet Office Evaluation Council, and the co-author of the best-selling Share This and the sequel Share This Too. At AMEC he led the international working group which was responsible for developing the AMEC Interactive Evaluation Framework.

An international authority on PR measurement with more than 20 years experience, Richard co-founded Metrica in the 1990s and as co-owner and MD, drove it from a startup to a leading player in the global measurement and insights sector.

He joined PRIME research in 2014 and is currently global strategy consultant for the agency.

Peter Hopwood
Global Keynote Public Speaking & Pitch Performance Coach
Peter is a global keynote public speaker and impact coach. He travels the world teaching people how to tell stronger stories and helps professionals, companies and entrepreneurs bring value to their messages. He demonstrates how to shift mindsets in order to help teams and individuals reach the next level in their communications.

Heather McKim
Social Media, Content Marketing. Mazda UK
Heather has more than eight years experience in PR, content production and social media marketing. She spent six years at Virgin Active Health Clubs building its social media platforms from the ground up. More recently, Heather has consulted for Mazda Motors in the areas of content creation, efficiency through omnichannel planning and social analytics.

Christophe Ginisty
Digital Strategist, Communications and PR Executive
Christophe Ginisty is a digital strategist and social media intelligence expert. He is also founder of AGOREP, a consultancy that analyses online conversations.

Christophe set up technology PR agency Rumeur Publique at the age of 24 and since then it has become one of the leading agencies in the French market.

In 2011 he was appointed European digital and technology evangelist and deputy MD for EMEA at global PR agency Edelman. In 2013 he was elected president of the International Public Relations Association (IPRA).

Christophe is passionate about the impact of social media on society and has founded the ReputationTime cycle of conferences and Internet sans Frontières (Internet without borders) an NGO dedicated to freedom of speech online. He is a published author on the digital revolution and a frequent contributor to marketing and communications publications.

Marcus Sorour
General Manager, WE
Marcus leads a team of public relations experts at WE with a focus on delivering integrated communications campaigns for clients in the technology, health, professional services and certification sectors. He has worked across emerging and developed markets on business-to-business and consumer campaigns, for clients including Cisco, Eli Lilly, IBM, Microsoft and Nissan.

His 20-year career has spanned retail sales, radio broadcasting, advertising and PR. He was responsible for launching WE's office in South Africa in 2010 and was later relocated to London to take up the role of general manager in the UK.

Ben Bale
Creative Innovation Director at DRUM
Equally at home in an excel sheet of emotional analytics data and a creative ideation session, Ben spends his days focusing on the psychological impact of Drum's content and the environments in which it sits. In short? Somewhere between creative and strategist. He didn'texactly take the traditional path to either of them. Over the last decade and a bit, he's covered everything from paid search to PR, video production to SEO and global content strategies to micro influencers. Currently working as Drum's Creative Innovation Director , he's previously worked in Zenith Optimedia's worldwide content division, run Weber Shandwick'sAustralian digital offering as well as setting up CMG's Australian digital studio.

Colin Byrne
CEO, UK and EMEA, Weber Shandwick
Colin is one of the UK's leading PR and public affairs practitioners and has headed up Weber Shandwick in the UK since 2000 and across EMEA since 2008.

He served as comms director for the British Labour Party and press aide to former Prime Ministers Tony Blair and Gordon Brown.

Colin has appeared in GQ magazine's annual '100 Most Influential Men in Britain' for the last eight years in succession. He has appeared on BBC Question Time and is a regular commentator and speaker on communications issues, as well as a judge for many key industry awards programmes.

He is a visiting fellow at the Reuters School of Journalism at Oxford University.

Francis Ingham
Director General of the PRCA
Francis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London and Dubai; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 55 countries across the globe.

Representing over 20,000 practitioners, the PRCA is the largest professional body of its kind for the PR and communications industry. ICCO is the voice of public relations consultancies around the world. Its membership comprises 40 national trade associations, collectively representing over 2,500 PR firms.

Ingham's background is in politics and public affairs. He is External Examiner to the American University at Richmond; Trustee of The Speakers' Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at Oxford University, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PR Week's PowerBook.
Alice Weightman
Founder and CEO of Hanson Search & The Work Crowd

Alice is a talent expert and entrepreneur with over 15 years of experience headhunting in the communications and marketing sectors. She has worked with agencies and brands globally – from New York to Beijing - finding outstanding individuals and advising on best team structures. She is the founder and CEO of two award-winning talent acquisition companies: Hanson Search, an international search consultancy and The Work Crowd, an online platform that is changing how businesses and freelancers connect and work together.
Rose Lewi
Co-Founder Collider
Rose is the Cofounder of Collider; a leading accelerator fueling the next generation of MadTech startups, who now have a valuation of more than £40m. With over 15 years of experience in early stage fund raising from founding Pembridge Partners, working at 3i and Creative Capital Fund, Rose has also mentored early stage companies through many leading accelerators and investment funds.
Nitin Mantri
Chief Executive Officer and Business Partner of Avian Media
Nitin Mantri is the Chief Executive Officer and Business Partner of Avian Media, one of the top 10 agencies in India. He is also the President of the Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies in India.

Nitin has been recently appointed Vice-President of The International Communications Consultancy Organisation (ICCO).

Nitin, along with his business partner, also founded Chase India, an associate company of Avian Media, to work on public affairs and government relations mandate for leading Indian and multinational companies.
Alex Robinson
Managing Director of UK & Europe of Capstone Hill Search
Alex Robinson is Managing Director of UK & Europe of Capstone Hill Search, a leading global specialist search and selection consultancy. In his role, Alex manages a multi market team of Public Relations and recruitment industry experts to deliver outstanding service, expertise and insights to both candidate and client throughout the entire hiring process and beyond.

In his role, Alex is responsible for developing and implementing strategic plans to sustain the company's profitable growth and that reflect the longer-term objectives of the business across UK and Europe. With offices in New York, Melbourne and Sydney continuing to grow Capstone Hill remains it is key that London continues to be active and regarded as a major global PR and Communications hub.

Alex continues to develop Capstone Hill's tactical partnerships as the PRCA and ICCO endorsed international recruitment partner, providing recruitment best practice and advice to the members of the PRCA and ICCO in the UK and across Europe.
Meir Amzallag
CEO of PayPro Global
Meir Amzallag is the Co-Founder and CEO of PayPro Global Inc., a premium e-commerce solution used by software and SaaS companies around the world. An e-commerce leader, with 15 years of experience in one of the most dynamic industries, where technology and communications are equally important for success. From C-level to business partners, end-users and internal teams, Meir is a 24/7 practitioner of effective and inspiring communications.
Neil Waller
Co-founder and CEO, Whalar
Neil is the co-founder and CEO of Whalar, the only Instagram, Facebook and Snap partner connecting brands to the global community of social media creators.

A University drop-out, Neil and co-founder, James Street launched their first business in 2006, an online travel publishing business powered by a community of local experts that spanned 120 locations and 40 different countries.

Several successful projects later, Shore Projects was born, a British coastline inspired watch brand. Identifying emerging consumer trends, the brand grew through the nurturing and growth of a social media community. Commercial success lead to winning Shopify's Build A Business Competition and being the top $ sales of 15,000 other fashion and apparel businesses on Shopify. The prize, a week on Necker Island, Sir Richard Branson's private home.

On Necker the idea for Whalar was conceived. Now backed by Sir John Hegarty, Whalar is used by global brands to leverage a growing community of over 1,000 of the best social media creators from across the globe.

Neil has built a reputation as one of the most renowned thought leaders in the social space, championing creators with influence, creative freedom and social community as acquisition. He has spoken/is speaking at leading industry events including the Youth Marketing Summit, Cannes Lions, Websummit and Dmexco as well as brand events including Facebook, PepsiCo, Unilever and Shopify.

Giles Fraser
Co-Founder of Brands2Life
Giles Fraser is Co-Founder of Brands2Life, an international, digitally-led integrated communications agency with over 120 staff.

He has over thirty years' experience in branding and communications working in management consultancy and in-house and for one of the world's top global agencies. Giles specialist expertise includes branding, communications strategy, crisis & issues management and planning. He is a Fellow of the CIPR; a member of the Arthur Page Society and author of the PRCA study – 'The CEO Uncovered.'
Graham Goodkind
Founder and Chairman of Frank PR
Graham started Frank PR, one of the UK's largest, most respected and consistently award-winning PR consultancies, in 2000. He heads up a team of comms professionals across the globe working on clients including VW Group, Twentieth Century Fox, Lucozade, Reckitt Benckiser, Paddy Power, the Israel Tourism Board and Churchill Insurance.

In 2007 Graham negotiated the sale of Frank to the Photon Group, now known as the Enero Group, for £27m. Since then he and his team have bought back 25% of the business from the Australian marcomms firm.

Before Frank, Graham worked at iconic PR agency Lynne Franks PR, immortalised in the popular TV series 'Absolutely Fabulous'. He also set up a dotcom venture in the late 1990s, which he sold before the dotcom bubble burst.

Hailed by industry bible PRWeek as 'a legend in consumer PR', Graham is one of the best-known figures in the industry and has won just about every award going.
Graham Goodkind
Founder and Chairman of Frank PR
Graham started Frank PR, one of the UK's largest, most respected and consistently award-winning PR consultancies, in 2000. He heads up a team of comms professionals across the globe working on clients including VW Group, Twentieth Century Fox, Lucozade, Reckitt Benckiser, Paddy Power, the Israel Tourism Board and Churchill Insurance.

In 2007 Graham negotiated the sale of Frank to the Photon Group, now known as the Enero Group, for £27m. Since then he and his team have bought back 25% of the business from the Australian marcomms firm.

Before Frank, Graham worked at iconic PR agency Lynne Franks PR, immortalised in the popular TV series 'Absolutely Fabulous'. He also set up a dotcom venture in the late 1990s, which he sold before the dotcom bubble burst.

Hailed by industry bible PRWeek as 'a legend in consumer PR', Graham is one of the best-known figures in the industry and has won just about every award going.
Matt Hay
Co-founder of Latimer Group
Matt Hay co-founded the industry leading co-creation agency Latimer Group, as well as the co-creation tech start-up Bulbshare. Passionate co-creation expert, dedicated to bridging the gap between brands and institutions on the one hand, and consumers and citizens on the other.
Alastair Duncan
Сhief Strategy Officer at Splash Worldwide
Alastair Duncan is Chief Strategy Officer at Splash Worldwide. He works with brands to improve the quality and speed of thought that makes each brand's unique combination of creative content, global capability and technology effective and efficient. Alastair has a dealt with a wealth of clients looking for innovation and change. Previously he founded Jaguar Land Rover's specialist agency Spark44, where he led the strategy that kick-started Jaguar's brand turnaround. Prior to that he founded digital agency Zentropy winning Intel, Microsoft, Natwest and Unilever, merging it with McCann to form the £20m agency MRM Worldwide. He is on the advisory board of the BCMA.
Alan Parker
MD, Digital of Brands2Life
Over a 17 year career, Alan has worked across digital, social media, PR and traditional advertising and has worked in Europe and Asia at the highest level. Prior to leading our digital business, he established successful and highly profitable digital businesses for Ogilvy, Golin and MullenLowe.
Throughout his career, he has worked for some of the world's most respected international brands, including: Unilever, Burger King, Heineken, Xbox, Ford, SEGA, Vodafone, Pizza Express and Lenovo. He is a driven, passionate individual that thrives on big challenges.
He has a track record of building both national and international brands, helping define, drive and ultimately deliver integrated campaigns that deliver tangible results.
He is a big believer that great work is always the result of a well-run and enjoyable work environment. As a leader, Alan focuses on establishing environments that encourage hard work, an entrepreneurial spirit and... a little bit of fun along the way!
Michael Wylie-Harris
Marketing director of Bulbshare
Marketing director of co-creation tech start-up Bulbshare, Michael is a marketeer and co-creation specialist with a background in advertising and branding. He has 10 years experience working with agencies such as Big Fish, The Future Laboratory and StartJG and brands like Coca-cola, Unilever and Adidas.
Chris Benton
Psychology business coach
Chris harnesses a blend of business psychology expertise and management experience to deliver bespoke sessions. He is an Associate of the Business Psychology Centre at the University of Westminster. Chris provides practitioner expertise to postgraduate alumni and students on the translation of theoretical material into practical applications.

Chris was the Head of Product Development at Lumina Learning, a leading developer of psychometric instruments. Lumina Learning is a global organization with instruments used in over 30 countries.

Chris led the creation of Lumina's core product range including instruments on personality, leadership, sales and emotional intelligence. Chris also developed and ran facilitation and coaching courses including the qualification and onboarding of new practitioners. While working as an independent consultant Chris focuses on one-to-one and group coaching sessions targeting business strategy, change management and improving interpersonal communication.

Natalia Kotlyarova
Business Happymaker & Coach at Delivering Happiness
Natalia is a change management expert, coach, startup mentor and bilingual group facilitator. She has more than five years' experience in professional business advisory services at PwC where she consulted for local and global brands. She then joined Groupon Russia and was promoted to COO within a year. Natalia's current role at Delivering Happiness is to design corporate culture, values, behaviors and higher purpose for the companies choosing the happiness as a business model. Her outstanding communication skills, pioneering spirit and relationship management expertise have made an enormous contribution to the company's success on the Russian market.
John Brown
Founder of Don't Cry Wolf
John Brown is a communications consultant with over a decade of experience helping brands from Virgin Media through to Brompton, McAfee and The Wellcome Trust build affinity with their audiences.
He's the founder of Don't Cry Wolf, a consultancy built around no nonsense brands that are looking for creative and strategic flair without the smoke and mirrors. He's a regular speaker and contributor at marketing and PR events and publications, where he looks to cut through the noise and get to the heart of the matter.

Most importantly, he's a dad, a husband and a great cook.
Chris Talago
Vice President PR & Communications, EMEA & JAPAC for Oracle
Chris has over 23 years' experience across technology, engineering, manufacturing and aerospace sectors and a track record of change management, team transformation and integrated communications. He has extensive experience working with global companies and campaigns having lived in US, South Africa and UK as well as pan-EMEA, JAPAC, US and global work for Oracle, IBM, Microsoft, HP, AMD, Honeywell Aerospace & Turbo, BMC and AVG. Chris started his career as a soldier, serving eight years with the British Army after which he moved into PR with Racal Electronics. He then moved to South Africa with Text 100 and was GM for its Johannesburg and Boston offices before moving to New York. On returning to the UK Chris joined Hill & Knowlton, working on its flagship HP account. Chris then moved back in-house to AMD followed by eight years at Waggener Edstrom leading its EMEA region.

At Oracle for the past 18 months, Chris is responsible for building strategy, implementing campaigns and leading a 45-person internal team plus external agency support across PR, social and brand. Day to day he leads integrated campaign planning at Oracle including measurement, organic and paid social, content creation, analysis & adaptation.
Darryl Sparey
Business Development Director at Hotwire
Darryl is a UK board director of Hotwire, the global communications firm, which specialises in helping clients to tell a technology or innovation-led story. Hotwire works with some of the world's most innovative companies including Qualcomm, Nuance, Roku, Workday, Eaton, Facebook and many others.

Darryl has extensive experience in the communications sector, having previously spent ten years with PR and communications monitoring and measurement company Precise (now Kantar Media). Darryl has helped set-up and run PR effectiveness measurement services for the communications departments of some of the largest businesses in the world, skills which have been recognised with awards from the Association for Measurement and Evaluation of Communication (AMEC). Before Precise, Darryl ran his own Tech, Media Telecoms specialist business Media Report, which he sold to Precise in 2004. More recently, Darryl has spent eighteen months building the London client base of digital marketing agency Mediaworks, giving him an insight into Search Engine Optimisation and Pay Per Click, which have informed his approach.
JC Oliver
Founder of 31Flavas, Global Chief Creative Officer at Unlockd & Edison X
JC Oliver is an award winning digital creative, strategist, evangelist, futurist, investor & advisor with over 25 years global media experience. He recently launched his own innovation agency 31Flavas which he runs alongside his roles as Global Chief Creative Officer of Unlockd & EdisonX.

His passion is across both Digital Marketing/Transformation, Business Strategy & Innovation. His ideal drop off is the intersection of creativity & business fused with tech & science which he defines as the next big growth marketing opportunity

JC has spent his career in variety of roles crafting ideas & munging them together with emerging tech to amplify & translate brand comms into immersive audience centric experiences.

In 2016 he left his role as Global Chief Creative Officer at Verizon/AOL/Microsoft/Yahoo! Network (now Oath ) after spending the previous 9 years as Microsoft's Global Head of Innovation

He delivers myriad thought leading presentations at industry conferences, digital schools and to clients & agencies on how the next creative revolution is upon us and ready to transform everything.
Why should I attend FCA SF?

The comms and startup scene in CA is booming and professionals in the field have incredible access to opportunities. To make the most of these opportunities, individuals need vital skills and knowledge in the areas of international expansion, personal and business development, and leadership.

FCA is the only programme that offers this unique mix of skills, together with the opportunity to become part of a bespoke international network. And we do it fast. The two-day programme is intensive and immersive, but needs a short time commitment that even busy CA comms professionals and startup leaders can make.

Can't I just learn all this online?

Online learning has enormous advantages, including the ability to learn flexibly and in your own time. This is also a disadvantage. A busy professional with clients to service and a business to run has multiple demands on their time and often flexible, self-paced online courses slip to the bottom of the priority list.

FCA demands a time commitment and makes continuing professional development top priority for delegates. FCA forces you to prioritise yourself.

FCA mentors are global experts in their fields and proven leaders. Online learning cannot replace individual, one-to-one mentorship and a personalised approach to solving challenges.

There is no substitute for human interaction, networking, and applying many minds and group thinking to a common goal.

What's different about FCA?

Two things set FCA apart from other courses and programmes.

The first is the level of speakers and mentors we attract. At our flagship London event we were joined by representatives from huge brands including Virgin, international communications networks including Weber Shandwick and Ketchum, global industry body heads and even a former COO of Microsoft. We also bring experts in the fields of presentation and pitching, creative leadership and media relations and much more. We source speakers who are best in their class from around the world, to bring a truly global perspective.

Our second differentiator is the quality of learning. FCA is an immersive and interactive boutique programme, to allow delegates a really deep dive into their own careers and personal development. We don't pack in huge numbers to boost profits, instead we keep it bespoke to make sure all delegates gain maximum value for their investment.

How can I justify the investment?

You will leave FCA with visible proof of ROI. Your toolkit will include a bespoke personal career development plan, a draft coverage structure, and international strategy draft. The exercises and workshops you will be led through on skills like pitching and public speaking have a high face value, and are all included in the cost of a ticket to FCA.