Map the destination. Global trends
22 Jan 2018, Monday


A detailed analysis of the newest trends in the communications industry through presentations and networking with key industry figures, best practice studies and practical skills sessions.

09:30 - 10:00
Opening. Global trends
Paul Holmes, founder and chair, The Holmes Report.
Interactive pannel discussion
10:00 - 11:15
Future Trends in Branded Content
Andrew Cater, BCMA;
Neil Waller, Co-Founder of Whalar;
Nitin Mantri, president, PRCAI
Interactive panel discussion
11:15 – 12:00
Digital communications trends (part 1).
Instruments, metrics, traction, various instruments for various goals
Speaker - TBC
Presentation & showcase
12:00 – 13:00
Lunch Break
13:00 – 14:00
Digital communications trends (part 2).
Integrating social/online into marketing and comms plans.
Facilitator: Brands2Life
Workshop
14:00 – 14:30
Digital communications trends (part 3).
Omni-channels & мarketing mix
Heather McKim, social media and content marketing, Mazda UK.
Presentation
14:30 – 15:15
Digital communications trends (part 4)
Data-driven CMO agenda.
Craig O'Boyle, senior head of entertainment and media, Google
Interactive showcase
15:15 – 15:30
Coffee break
15:30 – 16:30
Digital communications trends (part 5)
The hottest technologies changing the communications industry
Alastair Duncan, chief strategy officer, Splash Worldwide
Workshop
16:30 – 17:30
Digital communications trends (part 6)
The hottest technologies changing communications industry
Rose Lewis, co-founder, Collider
Presentation
17:30 - 18:00
Networking
Preliminary agenda, subject to change