Future
Communicators
Become a global industry gamechanger and shape the future of communications with five days of immersive, interactive coaching in central London.
A unique expert-led accelerator programme for outstanding PR and marketing management professionals.
London
22–26 Jan, 2018
Future Communicators Accelerator (FCA) is a unique launch that will power up PR and marketing professionals and entrepreneurs from across the globe with the most up-to-date communications knowledge and strategies.

Our crew of market leaders with international experience will share expertise and best practice in three critical areas:
Digital Engagement
Leadership & Business skills
Personal Development
Let's start your rocket together!
Who can apply
FCA is a high-level accelerator programme for:
Mid to senior level communications professionals
— Heads of small to mid-sized communications departments or PR agencies
— CEOs of startups
Those anticipating a promotion to a leadership role in the imminent future – you will need to provide evidence of this in order to be considered
What will you get?
FCA participants will be supported by a bespoke international network to solve their individual challenges, share insights and best practice, and take their careers or businesses to the next level. Over the FCA course of five interactive, immersive days you can learn how to hone your skills, fire up your thinking and start your rockets.
Refuel your thinking, start your rocket and watch your career soar!
Become a Future Communicator - today. View agenda
Transform routine projects into stellar innovation.
Transform routine projects into stellar innovation.

Directly influence the future of your career or business.
Join an international network fuelled for success.

Take a seat in the cockpit with the CEO.
Directly influence the future of your career or business.
Take a seat in the cockpit with the CEO.
Join an international network fuelled for success.
FCA is boutique course with just 50 spaces available.

Attendees will be recruited from all major markets forming a unique and multicultural mix of expertise.
Delegates will benefit from a boutique and interactive format allowing them to share case studies, challenges and best practice with some of the most respected names in the communications industry.
Our Speakers & Coaches
Stephen Waddington
Chief Engagement Officer, Ketchum

Gabriela Lungu

Global CEO, Branded Content Marketing Association (BCMA)

Andrew Canter
WINGS Creative Leadership Lab's founder

Head of Global Partnerships and Sponsorships at Kaspersky Lab

Aldo del Bo'
Director of International Communications at Indeed.com
Aidan McLaughlin
Robin Grainger
Director of Connected Communications at Ruder Finn UK
Global Keynote Public Speaking & Pitch Performance Coach

Peter Hopwood
CEO, Prime Research UK. Chairman of AMEC
Richard Bagnall
Social Media,
Content Marketing
Mazda UK

Heather McKim
Founder of AGOREP, Social Media Intelligence Specialist

Christophe Ginisty
Colin Byrne
CEO, UK and EMEA, Weber Shandwick
Marcus Sorour
General Manager, WE
Content Experience Director at DRUM
Ben Bale
Director General
of the PRCA

Francis Ingham
Senior Head of Entertainment
& Media, Google


Craig O'Boyle
Co-Founder Collider
Rose Lewis
Nitin Mantri
Chief Executive
Officer and Business Partner of Avian
Media

Managing Director
of UK & Europe
of Capstone Hill Search

Axel Robinson
CEO of PayPro Global
Meir Amzallag
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Back to agenda
Built the vessel. Measurement Matrix
23 Jan 2018, Tuesday
09:30 – 10:30 Measurement & results evaluation. Key instruments, metrics, analytics Panel discussion
10:30 – 11:30 Measurement beyond metrics. Purchase funnel tracking Interactive showcase
11:30 – 12:30 Lunch Break
12:30 – 14:30 Metrics-based strategy building Interactive showcase, networking
14:30 – 14:45 Coffee Break
14:45 – 15:30 Evaluation - 2 days results Self reflection, networking
15:30 – 17:00 Peer to peer sharing Networking
Agenda
Day 1
Day 2
Day 3
Day 4
Day 5
Map the
destination
A detailed analysis of the newest trends in the communications
industry through presentations
and networking with key industry figures, best practice studies
and practical skills sessions.
Build the vessel
We will take measurement
beyond metrics, evaluating
the tools available to commu-
nicators and showcasing how
to apply them to individual challenges, improving planning
and decision making in the process.
Strap in for a bumpy ride
Workshops, best practice
showcases and strategic thinking sessions will arm you with the
power to create strategies that
are innovative, engaging,
measurable – and saleable.
Take the controls
Pilot your career and personal development through networking, planning, and proven expert techniques. Coaching, workshops and skills sessions will enable delegates to grasp the
opportunities in front of them.
Take off
Putting everything together
into best practice to achieve
your goals and become a Future Communicator.
Where
Southwark Street,
London, SE1 0SU,
United Kingdom

The contemporary event space inhabits the 10th and 11th floors of the Blue Fin Building with stunning views of the Thames, City and Docklands. The venue can be found on Southwark Street, close to rail and underground services and is also convenient for those travelling in and out of Waterloo, Waterloo East and London Bridge stations, which are all a short walk from the building.
Blue Fin
Our partners
Our team
The Future Communicators Accelerator Programme is brought to you by a team of diverse and vastly experienced global communications, media and marketing experts. Our combined expertise spans leadership of internationally renowned consultancies and global-name brands across all sectors and disciplines. We have organised and judged some of the industry's most prestigious awards ceremonies and advised and mentored individuals and brands from household names such as Google, Shell International and Uber to cutting-edge startups.

Our mission is to further the communications industry by linking professionals from around the world, upgrading and empowering them with the latest industry knowledge and techniques, sending their careers into the stars.
Natalia Bucelnikova
Managing Partner
Laura Vanessa Munoz
Partner
Quentin Langley
Strategic consultant
Arun Sudhaman
CEO and Editor-in-Chief
© All rights reserved, 2017
Contact Us
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Please tell us a bit about yourself
Stephen Waddington
Chief Engagement Officer at Ketchum
Stephen helping clients and colleagues to do the best job possible engaging with the public. He is responsible for driving the integration of digital capabilities in client engagements across the agency's international network. He is Visiting Professor in Practice at Newcastle University supporting students through teaching and mentoring. Stephen is the author or numerous booked on public relations and an award winning blog. He a Chartered Practitioner, a Fellow and Past President of the CIPR, a Fellow of the PRCA, and member of the Court of the City of London Public Relations Company.
Aldo del Bo'
Head of global partnerships and sponsorships at Kaspersky Lab
Italian entrepreneur Aldo is head of global partnerships and sponsorships at Kaspersky Lab. His specialist areas include sales and marketing management, international business law, internal management, business development, fundraising and scouting for new products.

Aldo consults in the areas of business development and project management for a wide variety of online and technology startups, helping them with the creative development of new ideas capable of changing the world.

Andrew Canter
Global CEO of the BCMA
Andrew has more than 25 years experience in marketing communications and is a leading branded content practitioner. He is currently global CEO of the BCMA, where he is responsible for spearheading the development of the organisation, launching BCMA Chapters and forming affiliate partnerships across the world. He has been instrumental in developing the BCMA's proprietary content monitor evaluation system. He is also chief content officer at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund including financing movies, TV formats and digital content.

Aidan McLaughlin
Director of International Communications at Indeed.com
Aidan is director of international communications at Indeed.com and leads a team responsible for the strategy, execution and measurement of integrated communications campaigns in APAC, South America and EMEA. With more 15 years combined agency and in-house experience, Aidan brings a global PR perspective with intimate knowledge of the needs of the client and how to win as an agency.

Gabriela Lungu
WINGS Creative Leadership Lab's founder
Gabriela Lungu, WINGS Creative Leadership Lab's founder, has been a senior creative executive for 13 years and has 20 years experience working for top firms in advertising, PR and social. She is a multi award-winning creative director, and a successful creative entrepreneur. Gabriela is a regular judge of A-list creative competitions, and an accomplished keynote speaker at industry events.
Robin Grainger
Director of Connected Communications at Ruder Finn UK
Robin Grainger is director of connected communications at Ruder Finn UK. Former International Director at Brands2Life, where he develops communications strategies at the intersection of tech, digital and healthcare. Robin works for clients including Novartis, QuintilesIMS, UCB Pharma and Fiserv.

Previously international director at UK tech shop Brands2Life, Robin has more than 17 years experience working with startups and industry leaders at the cutting edge of technology.

Richard Bagnall
CEO, Prime Research UK. Chairman of AMEC
Richard is chairman of AMEC, a member of the Cabinet Office Evaluation Council, and the co-author of the best-selling Share This and the sequel Share This Too. At AMEC he led the international working group which was responsible for developing the AMEC Interactive Evaluation Framework.

An international authority on PR measurement with more than 20 years experience, Richard co-founded Metrica in the 1990s and as co-owner and MD, drove it from a startup to a leading player in the global measurement and insights sector.

He joined PRIME research in 2014 and is currently global strategy consultant for the agency.


Peter Hopwood
Global Keynote Public Speaking & Pitch Performance Coach
Peter is a global keynote public speaker and impact coach. He travels the world teaching people how to tell stronger stories and helps professionals, companies and entrepreneurs bring value to their messages. He demonstrates how to shift mindsets in order to help teams and individuals reach the next level in their communications.


Heather McKim
Social Media, Content Marketing. Mazda UK
Heather has more than eight years experience in PR, content production and social media marketing. She spent six years at Virgin Active Health Clubs building its social media platforms from the ground up. More recently, Heather has consulted for Mazda Motors in the areas of content creation, efficiency through omnichannel planning and social analytics.

Christophe Ginisty
Digital Strategist, Communications and PR Executive
Christophe Ginisty is a digital strategist and social media intelligence expert. He is also founder of AGOREP, a consultancy that analyses online conversations.

Christophe set up technology PR agency Rumeur Publique at the age of 24 and since then it has become one of the leading agencies in the French market.

In 2011 he was appointed European digital and technology evangelist and deputy MD for EMEA at global PR agency Edelman. In 2013 he was elected president of the International Public Relations Association (IPRA).

Christophe is passionate about the impact of social media on society and has founded the ReputationTime cycle of conferences and Internet sans Frontières (Internet without borders) an NGO dedicated to freedom of speech online. He is a published author on the digital revolution and a frequent contributor to marketing and communications publications.



Marcus Sorour
General Manager, WE
Marcus leads a team of public relations experts at WE with a focus on delivering integrated communications campaigns for clients in the technology, health, professional services and certification sectors. He has worked across emerging and developed markets on business-to-business and consumer campaigns, for clients including Cisco, Eli Lilly, IBM, Microsoft and Nissan.

His 20-year career has spanned retail sales, radio broadcasting, advertising and PR. He was responsible for launching WE's office in South Africa in 2010 and was later relocated to London to take up the role of general manager in the UK.

Ben Bale
Content Experience Director at DRUM
Equally at home in an excel sheet of emotional analytics data and a creative ideation session, Ben spends his days focusing on the psychological impact of Drum's content and the environments in which it sits. In short? Somewhere between creative and strategist. He didn'texactly take the traditional path to either of them. Over the last decade and a bit, he's covered everything from paid search to PR, video production to SEO and global content strategies to micro influencers. Currently working as Drum's Content Experience Director, he's previously worked in Zenith Optimedia's worldwide content division, run Weber Shandwick'sAustralian digital offering as well as setting up CMG's Australian digital studio.


Colin Byrne
CEO, UK and EMEA, Weber Shandwick
Colin is one of the UK's leading PR and public affairs practitioners and has headed up Weber Shandwick in the UK since 2000 and across EMEA since 2008.

He served as comms director for the British Labour Party and press aide to former Prime Ministers Tony Blair and Gordon Brown.

Colin has appeared in GQ magazine's annual '100 Most Influential Men in Britain' for the last eight years in succession. He has appeared on BBC Question Time and is a regular commentator and speaker on communications issues, as well as a judge for many key industry awards programmes.

He is a visiting fellow at the Reuters School of Journalism at Oxford University.

Francis Ingham
Director General of the PRCA
Francis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London and Dubai; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 55 countries across the globe.

Representing over 20,000 practitioners, the PRCA is the largest professional body of its kind for the PR and communications industry. ICCO is the voice of public relations consultancies around the world. Its membership comprises 40 national trade associations, collectively representing over 2,500 PR firms.

Ingham's background is in politics and public affairs. He is External Examiner to the American University at Richmond; Trustee of The Speakers' Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at Oxford University, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PR Week's PowerBook.
Craig O'Boyle
Senior Head of Entertainment & Media, Google
Craig O'Boyle leads an international client strategy team of consultants, industry managers and marketing professionals that oversee cross-platform marketing campaigns and manage Google's senior relationships with movie studios, interactive entertainment, music labels and media networks.

Formerly, he was Senior Director of Marketing Communications & Digital at Activision Blizzard King, where he looked after integrated marketing for 30+ international markets. Throughout his career, Craig has held a variety of senior marketing and consultancy positions working with leading agencies and brands such as Apple, Facebook, P&G, Phillips, Accel Ventures, Adidas, Samsung, Channel 4, MTV, and more.

He has a keen interest in early stage ventures, and regularly coaches and mentors talent within the industry. He holds a double Executive MBA from Columbia Business School, New York and London Business School.
Rose Lewi
Co-Founder Collider
Rose is the Cofounder of Collider; a leading accelerator fueling the next generation of MadTech startups, who now have a valuation of more than £40m. With over 15 years of experience in early stage fund raising from founding Pembridge Partners, working at 3i and Creative Capital Fund, Rose has also mentored early stage companies through many leading accelerators and investment funds.
Nitin Mantri
Chief Executive Officer and Business Partner of Avian Media
Nitin Mantri is the Chief Executive Officer and Business Partner of Avian Media, one of the top 10 agencies in India. He is also the President of the Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies in India.

Nitin has been recently appointed Vice-President of The International Communications Consultancy Organisation (ICCO).

Nitin, along with his business partner, also founded Chase India, an associate company of Avian Media, to work on public affairs and government relations mandate for leading Indian and multinational companies.
Axel Robinson
Managing Director of UK & Europe of Capstone Hill Search
Alex Robinson is Managing Director of UK & Europe of Capstone Hill Search, a leading global specialist search and selection consultancy. In his role, Alex manages a multi market team of Public Relations and recruitment industry experts to deliver outstanding service, expertise and insights to both candidate and client throughout the entire hiring process and beyond.

In his role, Alex is responsible for developing and implementing strategic plans to sustain the company's profitable growth and that reflect the longer-term objectives of the business across UK and Europe. With offices in New York, Melbourne and Sydney continuing to grow Capstone Hill remains it is key that London continues to be active and regarded as a major global PR and Communications hub.

Alex continues to develop Capstone Hill's tactical partnerships as the PRCA and ICCO endorsed international recruitment partner, providing recruitment best practice and advice to the members of the PRCA and ICCO in the UK and across Europe.
Meir Amzallag
CEO of PayPro Global
Meir Amzallag is the Co-Founder and CEO of PayPro Global Inc., a premium e-commerce solution used by software and SaaS companies around the world. An e-commerce leader, with 15 years of experience in one of the most dynamic industries, where technology and communications are equally important for success. From C-level to business partners, end-users and internal teams, Meir is a 24/7 practitioner of effective and inspiring communications.